How to hire people for the organization which doesn’t have branding

Hi Krishna,

I really liked your question, I came across this situation.

Nowadays Employer Branding is one of the crucial aspect where job aspirants want to join in a company which is Branded. Let us understand first how a company gets into employee’s choice to work?

The company will be employee’s of choice only when the company able to show them a path which is beyond work, targets,  achievements, pressure etc. When a company is able to show an employee after his/her home the next pit-stop as a work place then automatically the company is Employee’s choice.

Coming to the core concept “How to hire people for the organization which doesn’t have branding”

When a company is in the process of building a Brand, then the company has to work on several concepts

• Salary
• Perks
• Challenging Concepts that the company is dealing with
• Flexible working hours
• Regular Employee Engagement Activities

Nowadays there are several Architects, EMs, Directors are looking for Challenging Roles with good package and perks.

So, when hiring a candidate for upcoming Brands, first explain the Challenge that the company is facing, make them feel that they are really important for this role where they only can solve the particular challenge that the company is facing. Let them know that how important their presence in the organization and also let them know what all that the company can do to the candidate once he hired (apart from the salary what are all the other benefits can be provided).

Hope I’ve given some inputs, I wish you all the best.

Best,

Harish